Weâ€™ve always known that the use of cosmetics help us to look and feel good, but did you know that cosmetics can also impact how people judge your personality and abilities?
COVERGIRL Cosmetics teamed up withÂ lead investigator Nancy Etcoff, PhD.,(a professor atÂ Harvard) to answer these questions â€“ what impact does makeup have beyond attractiveness? How does makeup impact the perception of your competence, likability and trustworthiness?
The results of the study have shown that makeup application specifically impacts judgments of attractiveness and character when viewed rapidly or for unlimited amounts of time.
This knowledge can be powerful for women:
oÂ Â Â Women can use makeup and color to control the messages they want to send about themselves
oÂ Â Â It proves that through careful choice of makeup application and color combination, women can not only beautify but significantly change the way the world sees them
oÂ Â Â It impacts the first impression, particularly how warm and approachable weâ€™re considered by others
oÂ Â Â The makeup look a woman chooses is fully within her control.Â She doesnâ€™t have to be born looking a certain way
COVERGIRLâ€™s collaboration with Dr. Etcoff allows the Brand to create ground-breaking color products backed by real science.Â This could lead to new color palettes and finishesÂ or it could impact how we organize their color collections for women.