Macyâ€™s BELIEVE campaign builds on the great success of last yearâ€™s holiday effort to support the Make-A-Wish FoundationÂ®. Macyâ€™s is adding to the spirit of â€œBelieveâ€ with a national Santa Tour, an honorary National Believe Day, a â€œYes, Virginiaâ€ animated special, and a new TV commercial featuring Queen Latifah.
The nostalgic holiday campaign was inspired by the New York Sunâ€™s famous â€œYes, Virginia, there is a Santa Clausâ€ editorial from 1897 and includes letter-writing â€œBelieve Stationsâ€ in Macyâ€™s stores across the country. For each letter received, Macyâ€™s will donate $1 to the Make-A-Wish Foundation, up to $1 million.
For more details, please visit www.macys.com/believe and watch the short commercial below…
Also, on Friday, December 11th, Macyâ€™s will celebrate the first National Believe Day to recognize and reward acts of kindness and generosity from coast to coast. Also that day, CBS will premiere a new original animated special called, â€œYes, Virginia.â€ on Friday, December 11, at 8 p.m. ET.
Visit www.macys.com/believe and go to “Santa’s Post Office” to download and print stationary, activity guides or locate a Macy’s store near you where you can drop off your letter to Santa!
SPECIAL DEAL: Get free shipping on any $99 purchase at macys.com! Click here and enter promo code SUPER at checkout. Valid 12-10-2009 through 12-14-2009