Wet N Wild, a cosmetics company known for it’s wallet-friendly prices and fashion forward shades, continues its U.S. expansion with the news they will be implementing their cosmetics in an additional 500 Walmart stores in late July.
This will also mark the first time Fergie, their global brand ambassador, will make her debut as the face of the brand. Each Walmart store will feature a 2-foot fixture offering the best of Wet N Wild cosmetics.
Brian Talbot, VP Marketing, says:
We are so pleased with this Walmart expansion. Their support is a crucial element of our retail business and we look forward to furthering our partnership. With their expertise in guiding beauty brands combined with our sustained success, we’re confident we’ll both continue to grow.