TOMS Shoes Celebrates Facebook’s 200 Millionth User Milestone with Gifts!
April 8, 2009
by The Fashionable Housewife
Filed under Shoes! Shoes! Shoes!
Facebook acquired their 200 millionth user today!!!
To celebrate Facebook invited 15 influential organizations, including TOMS Shoes, to create 2 unique virtual gifts that users purchase and send to their friends within the network. TOMS virtual gifts are a shoe from their Spring 2009 Collection and a shoe attached to a parachute, a playful reference to TOMS method of giving. Proceeds from these TOMS gifts will benefit Friends of TOMS, the non-profit partner of TOMS Shoes, Inc. In addition, users who send and receive a TOMS gift will get a $5 gift certificate redeemable at TOMS Shoes
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Over 1 million people in Ethiopia suffer from a debilitating disease called Podoconiosis: as a result of walking barefoot on silica rich soil, their feet and legs swell to a point where they are unable to work, walk, and often times become outcasts. TOMS hopes the gifts they are offering on Facebook will bring incredible awareness to the impact a pair of shoes can have in preventing sores, cuts, infections, and life-changing diseases like Podo.
Visit the TOMS Fan Page on Facebook or the TOMS Shoes blog to learn more!
About the Author: The Fashionable Housewife
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